Common Evaluation Myths and Misconceptions

Program evaluation requires you to select appropriate research designs and data collection tools. But misunderstandings may lead you to discount good options or choose one that will not provide valid, useful findings.

This brief debunks five common evaluation myths and misconceptions:

• Evaluations can be either quantitative or qualitative.
• Experimental designs are unfair and unethical because they deny people needed services.
• Qualitative research methods are easier, less rigorous, and less “scientific.”
• The data you need for the evaluation will be readily available through a database or information management system.
• Participant satisfaction is a valid and sufficient measure of program success.